When Harri Cherkoori took over from his father with his wife Praline Le Moult, they transformed the shop into a men's and womenswear destination that carries their own line as well as young local designers. “It was the perfect family mix: we are in my father's shop offering our line inspired by Praline's greatgrandfather," says Cherkoori of their clothing line P Le Moult, which reproduces the original clothes of the famed naturalist, Eugène Le Moult, who boasted the largest private butterfly collection in the world.

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